Veganuary inspired and supported more than half a million people to try vegan during our 2021 campaign – with participants from over 200 countries and territories. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.
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Reasons for participating
Since we launched our pledge in January 2014 the number of people taking part has risen dramatically year on year. Our 2021 participants cited the following reasons as their motivation.
- 22% for Health
- 46% for Animals
- 21% for Environment
- 11% for Other
Thinking of trying vegan?
Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?
Try Veganuary
